Travis Swinford Bio

Coach Travis is a Northland native and has been an integral part of The Naturals organization since its inception. From a young age, he excelled in youth athletics across the region, and with the guidance of exceptional mentors, developed into a standout athlete. His hard work and dedication earned him All-Metro and All-State honors in both baseball and basketball, paving the way for him to compete at the collegiate level.

Travis’s passion for coaching is rooted in the gratitude he feels for the coaches and mentors who generously invested their time and knowledge into his development as both an athlete and a person. Through sports, he gained invaluable life skills—such as a strong work ethic, resilience, discipline, teamwork, and a positive attitude—that now serve as the foundation of The Naturals' culture. He and the coaching staff firmly believe these traits are essential for success not only in athletics but also in personal and professional endeavors.

As a leader and mentor, Coach Travis is dedicated to fostering a positive and growth-focused environment for young athletes. He emphasizes the importance of building strong physical and mental habits, and his mission is to guide players toward becoming the best versions of themselves—on the field and beyond—as they grow into future leaders in their communities.

Outside of coaching and cheering on his own children in their athletic pursuits, Travis enjoys spending quality time with family and friends. He’s always up for fun experiences, including attending sporting events and concerts, fishing, and traveling.

In addition to his role with The Naturals, Travis is a seasoned executive at a financial software company, with nearly two decades of experience in the financial technology sector. He thrives in the fast-paced, ever-evolving industry, where he focuses on cultivating company culture and leading the development of innovative, ground-up solutions.